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EA Sports

FIFA 22 Launch

A launch film shot in London during lockdown in 2021 by the very talented director, Bugsy Steel. The aspirations were high but budget was squeezed forcing us to think outside the box how to bring this to life in a stylised way. Using a combination of constantly moving steadicam, well timed transitions and 2D animation we managed to create something lively and memorable, all within the brand identity EA are known for.

Format
Advertising & Branded Content
Fixation
Full Production
Location
London

EA'S CONTENT OUTPUT IS ALWAYS FUN, VIBRANT AND ENERGETIC. IT'S A WORLD WITHIN A WORLD AND SO WELL KNOWN BY ITS FANS WE KNEW WE HAD TO SPEAK TO THAT. WE ALSO NEEDED TO PRODUCE SOMETHING UNIQUE TO MAKE SOME NOISE ABOUT THE NEW LAUNCH