Back to Projects
Energy Theatre

Bord Gais

We worked with agency Matter OF Form to produce a promotional film as part of a rebrand for the Bord Gáis Energy theatre in Dublin. They were trying to project a more premium brand identity than what currently existed whilst celebrating the award winning architecture that has become a striking fixture and symbolic of the rebirth of that part of the city.

Format
Full Production
Fixation
Full Production
Location
Ireland
WE NEEDED TO STRIKE THE RIGHT BALANCE BETWEEN PROMOTING A PREMIUM BRAND WHILST NOT ALIENATING ANY AUDIENCE BY APPEARING ELITIST. THE ENERGY OF THEATRE NEEDED TO SHINE THROUGH AS MUCH AS THE ACCESSIBILITY.